About

About Me

Paul Froio of Massachusetts is currently an executive in product creation, responsible for designing, developing, and marketing product ranges for commercial distribution channels. He has 27 years of experience with Reebok Corporation, having enjoyed success in diverse roles of progressive importance, scope, and responsibility. These include Manager of Sales Operations, National Account Manager - Athletic Specialty, Director of Sales/Sales Director, Head of Sport, Marketing & Merchandising, Vice President, U.S. Retail, V.P. of Global Business Development - Emerging Markets - Vice President of Global Core Footwear.

Notable Achievements

- Paul Froio has hit several career milestones throughout his Reebok tenure, including:

- Development of the Reebok Retail Muscle Up strategy to downsize and resize the Reebok fleet to accelerate sales and profitability.

- Strategic development and leadership of Sales & Marketing teams to support Reebok’s sales and distribution strategies in NAM.

- Oversight of multiple successful product launches, taking Brand stories from Concept to Consumer. Significant launches include Zig, Toning, CrossFit, RealFlex, Classics.

- Extensive world travel as the head of Global Business Development resulted in double-digit growth for EMEA, CIS, and LAM markets.

- Multiple sales awards for exceeding company sales goals